Exercising for fitness is an everyday activity. Many of you go to the gym, sweat in the studios or run with the kids at home and perform on different platforms. Do you care about the outfit that you use for such activities? Feeling comfortable during your escapades is inevitable. That is why we salute Kate Hudson.
Kate Hudson was born to inspire and elevate the womenfolk. She decided to blend this into fashion and style, a style of taste. That is why together with others, they started Fabletics to cater for your comfort during training and exercises.
The company aims at creating clothing that inspires you to stay active in men or women competitions. Quality is our tune, style is our taste, and we live to uphold our theme, Live Your Passion Every day.
What does it take for us to stay at the Top?
You must have known by now that Amazon controls nearly 20% of the online fashion market, but that has not deterred Kate Hudson’s Fabletics from battling it out with them. In just four years now, we have grown to a multimillion-dollar business.
Started in October 2013, we today boast of a vast and rapid expansion into other countries. Fabletics reached U.K, Germany, and France in July 2014 and Canada in September the same year. 2015 was our year.
We started by making a shipment of one million orders to different destinations in January. In February, we began shipping to Australia as well. In June and September 2015, we started the men’s line of wears and opened six retail locations within the U.S respectively.
Fabletics launched a membership subscription to reach customers. Kate Hudson believes in convenient inspirational brands that tickle individuals. That is what we produce, exceptional brands.
We offer affordable prices for high-quality goods and services. Our public relations handle all customers like the kings and queens of their time. The modern world requires unique approaches to the fashion sales industry, and Fabletics knows this.
The reverse showroom technique has led Fabletics to its current status. We have an approach that was feared by our competitors. We provide customers and other interested parties a chance to browse our products without fear.
It has helped us to build good relationships with our customers. They believe in us and even get to know about the local markets through events and activities. About 50% of the people who visit our stores are already members while almost 25% of them become members during their visits.
Whether a customer tries a product or buys it, it is put directly into their shopping cart as well. We also have several retail outlets to help us reach as many customers as possible.
We display online, precisely what we have in the stores. We also produce new brands to the market every month. It helps us grow day by day.
Our membership model gives us a chance to treat our customers personally and offer fashionable trends at half the price of our competitors. We make everyone happy once we know who they are and their taste of wears.
Kate Hudson made it her responsibility to steer Fabletics to greater heights. She oversees the company’s sock, market changes, sales, and partnerships.
As an individual, Kate adores Fabletics. She uses its products daily with her two kids. You will meet them jogging in the Fabletics’ gears more often.
For an actress without business experience, no one expected Kate to ride so high and lead Fabletics to its current status. Hats off to her.
Are you looking for the best gear that fits you? Well, take a Lifestyle Quiz. It will help you.