People know Eli Gershkovitch as the CEO of Steamworks Brewery. In addition, he is a pilot and a lawyer too.
At one time, the domestic beer that was being mass marketed was popular among all adults who were fond of drinking. This led to several beer empires coming up through advertising and sponsoring of major sports events. But things are changing today.
The millennials are opting for craft beer today. Rather than the mass-marketed domestic beer, it is the craft beer which is fast becoming the favorite alcoholic beverage for young people all across the globe (https://www.manta.com/ic/mtqs8v5/ca/gershkovitch-eli-a-law-corporation). In fact, large beer companies are losing out to micro-breweries.
There are many reasons for this. It can be due to the rising cosmopolitan culture all across the globe. Hence people are appreciating diverse flavors. This is why consumers are purchasing from various small breweries.
One of the popular microbreweries is Steamworks. Its CEO is Eli Gershkovitch. People are appreciating beer diversity today. Various brewing methods are being used in order to attract sophisticated consumers. There are dedicated enthusiasts all across the globe that are regularly trying new kinds of lagers, as well as coffee stouts, besides India pale ales, and such other varieties of beer. This is because they are searching for that perfect beverage all the time.
This kind of beer diversity encouraged the brewery of Eli Gershkovitch to compete with various other creative beer options. These range from bourbon barrel stouts to lagers and several other beer styles too. All these are featured in all kinds of competitions that take place all across the globe. A prestigious competition amongst these can be considered as the U.S. Open Beer Championship. In this, hundreds of breweries compete with several other beverages. This is an intense competition that is based on several categories of beer.
Canada had made a good impression during the 2017 championship. These breweries of Canada won 24 medals. One of the leading breweries in this championship was the Cameron’s Brewing (MontrealGazette).
Besides, Steamworks whose CEO is Eli Gershkovitch also impressed the judges with their craft beers. Under Eli Gershkovitch, Steamworks has become a long-standing craft beer in Canada. Eli Gershkovitch, is an innovator who wants to revolutionize beer in Canada.